The market for online art is always growing. Avant Arte started an Instagram community in 2015 to inspire lovers of modern art. This has been a huge success, taking the number two spot in The Huffington Post’s list of “Top Art World Instagram Accounts” and with more than 185,000 followers on Instagram. The next step is setting up our own platform, our own community. That is the moment where Pindrop is asked to collaborate.
The core of our own community is accessibility, doing justice to the motto: All Art Everything. From this perspective, we have developed a Tinder-inspired app together with Avant Arte to bring “ordinary people”, art lovers, artists, museums, and galleries together.
“Swiping” art is just the beginning of it all. Art is categorised and then offered on the basis of location and the user’s settings. Additionally, the user can simply click through to more information and art by a specific artist, chat with this person, and proceed straight to the “business side” in the foreseeable future.
Avant Arte and Pindrop consider this app as the Minimum Viable Product (MVP), a good foundation to explore the market and for further development from there. The plans are grand and the first signs are very positive. There is much to be expected from this app and from the community that will come together around it. To be continued…
Technologically, the Avant Arte platform is likewise an enormously interesting project for Pindrop’s developers. Since the entire iOS app was developed in Apple’s newest programming language Swift 2, the complete back office interplays beautifully with Angular.JS in the frontend and Laravel in the backend, and the entire hosting infrastructure was launched on Amazon Web Services (AWS). AWS is an extremely important component in the scalability of the Avant Arte community, because the app is very intensive, as images are continuously being processed in the app. Growth is strong and that’s why it’s vital for performance and security to always be maintained, and AWS is an excellent resource in that.
Because we are often hired by advertising agencies, the credits for those projects will stay on their side of course. But Pindrop also have an attractive customer list with associated track record. Check out our cases below.
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We’ve had many many cool features in this website, one of them is this showcases which integrates desktop & mobile: